October 31, 2022
Its a Beautiful Time Of Year To Save At Mettalusso . Special November Deals on New Makeup and All Pet Products.
October 31, 2022
Mettie + Lunah are influencers for Mettalusso. They also watch what everyone else is doing. Mettie and Moon the cat wonder if all the apologies for bad behavior make a difference anymore.
October 28, 2022
Approved? Yes? Coming Soon? Yes. watch For It. Makeup Manager for Lids. Longwear? Yes.
October 21, 2022
Work sucks. There. I said it. We don’t need studies to prove it. We feel it. A lot lately. The US Government wanted to know why we feel this way. Why have so many people quit their jobs? Why are so few going back to work?
Our country’s #1 doctor, the Surgeon General, went out for some answers. The survey facts are pretty intense! You are not alone.
Think this is just about workers? Think again. Executives are feeling the same way. How to help fix a work culture?
Remove the stigma. Eliminate the fear and shame of admitting feeling too much work pressure. Leaders can help by starting the conversation with their own experiences – then IMPLEMENT on what they are doing to improve everyone’s daily work life.
In short- get everyone talking and then do something about it. What’s happening for you at work? Made a job change lately. Has it helped? Or, has your current job gotten any better?
Does your work suck? There is good news. About ½ of us think their work culture has improved. At work, the glass is ½ full.
October 09, 2022
There are two Influencer types. IRL (in-real-life) and Digital. We know what In-Real-Life is. So what is the Digital Version? Algorithms. What are Algorithms? As computer code, they work invisibly behind the scenes in everything we do online. They work especially hard in Social Media. They are extremely powerful and the reason why we see and engage with most of what we get in our feeds.
Algos interpret what you might want to see while you are online. They then serve that content to you. It happens quietly, invisibly and very quickly behind every key stroke we ma They are basically the reason why Social Media is successful. If they were taken away, there would be no spontaneous active feed. Our Social Media pages would look more like an empty browser page before we begin searching for something.
Its why I consider Algorithms an Influencer. They strongly affect what we see and therefore what we think after viewing online content.
I lump real-life influencers and algorithms (aka: algos) together as the same thing. However, the law currently does not.
There is a special Law, called Section 230. It was created way back in 1996.
Algos have come a very long way since 1996.
Human influencers and digital algorithms have a lot in common. Their beginnings are rooted in reaching more people online. They both started out mostly working for free. They both have become immensely powerful. Both have become massively monetized.
Right now, legally speaking, humans (in-real-life influencers) are considered the content creators and the social media platform is considered only and merely the distributor. Algorithms and social media companies have been able to rest within the protection of Section 230 in our Communications Act. It takes the position that the platform is inactive and the users are the ones creating all the interaction.
Maybe then, but this is may no longer be the case.
Section 230 Indicates The Position That Social Media Platforms Are Passive Entities. They Are Not.
The increased sophistication of algos and the recent rise of platforms such as Facebook and YouTube and Twitter actively editorializing content means they cannot be considered passive. They actively INFLUENCE what we see and engage with online.
Section 230 Argument –Newspapers and magazines and TV media, etc have been aggregating content in the physical world for as long as they have existed. Yet they do not have the same protection of Section 230 as the digital platforms. Traditional media is now hugely online but they are not granted Section 230 to the extent digitally native social media companies are.
Parity needs to happen here.
True, traditional media that is online has the same protection under 230 as do natively digital platforms. EXCEPT- traditional media exists in both worlds- online and offline. Digitally native social media companies only exist online. The lines have blurred. How we are influenced no longer pays attention to this distinction. Section 230 needs to view the outcome from the readers’ point-of-view, not the platforms’.
The power of algos combined with the active content curation has altered the role platforms play in the INFLUENCE the user.
YouTube is headed to the Supreme Court for the behavior of their algorithms. They are getting sued for pushing specific violent content to users and the case says that supported terrorist activities. In other words, it supported and INFLUENCED the viewer.
Human influencers became legally required to disclose they are paid for a post.
In-Real-Life Influencer Kim Kardashian just settled with the SEC for her non-disclosed promotion of cryptocurrency. Traditional Media outlets are legally responsible. Yet, Social Media companies still remain protected from their responsibility.
Algorithms within social media platforms serve up content just like real life influencers do. Like I said, we need PARITY in the sphere of INFLUENCE.
October 02, 2022
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September 25, 2022
Why would an immensely talented singer-celebrity that built her entire career on differentiation suddenly use misleading and crowded-market cliches to sell her product?
Lady Gaga lit us up beyond with her talent and differentiation. Born This Way is the celebratory anthem for all our unique identities. She has shown us fabulosity and differentiation at levels like never before. Her talent and style are unparalleled. I love Lady Gaga - and hate having this opinion of her advertising. That’s why its killing me to write this.
It’s not her- It’s this ad for Haus Beauty that I really struggle with.
As both a marketer and a consumer brand founder, I can’t hold it inside any longer.
Spotted on TikTok, this roughly 1-minute long ad is a highly produced advertisement. This is not a spontaneous riff the platform is so well known and loved for.
Apologies and explanation are complete. Catch the video breakdown as I flip between makeup brand owner and my marketing and regulatory background.
A lot is spent on the message of “Clean Beauty”. There is no legal framework for this marketing claim. Without a legal ring fence, it has created all kinds of shadowy brand and product promotion. It’s quite rampant at the moment too. Admittedly, in the very beginning, I used this messaging too. I knew better. I soon stopped.
Do I have ideas to create a better ad and campaign? Yes. Tons. Bet you do too. Lady Gaga is an authentic marketer’s dream client. What happened here? Is this a case of good ideas killed in the boardroom? She could just be her more raw self and sell tons of product.
Available exclusively at Sephora, revenue is reported by WWD at about $142M. That’s fantastic.
Sephora originally was known where makeup artistry and creativity flocked to flourish. I know this. I was there and a part of that exciting time. I developed the Kat von D product launch collection for Sephora and Kat. This was Sephora’s very first outside brand ownership. It was a super exciting time. The initiative was extremely successful. Maybe that’s why this advertising bugs me so much.
2 creative juggernauts; Lady Gaga and Sephora have teamed up and are messaging in a super-crowded space that has a great deal of dubious claim, no legal boundaries and seemingly irrelevant to both brands. With great ease, their combined creative power, differentiation, and resources could generate so many more effective campaign options.
It would be great to see that happen.
September 18, 2022
Technology ate our manners. Ghosting. Will it haunt us?
How did this happen? At first, it was electronic gadgets at the table. We sit together but do not pay real attention to each other. Then, this became acceptable at work. Heads down at meetings buried in phones is a norm.
We were together- but not really. It grew from there. Its yet another thing to blame on the pandemic.
While physically indoors and kept apart, electronic communication was everything. Internet connected gadgets provided the immediate assistance for what we needed. We quickly realized that we could turn to our gadgets- or quickly turn away from them. We learned more ways to passively and quietly ignore and avoid each other.
With real life togetherness reduced, attention is now on the device, not the other person. It’s the New SOCIAL SHIELD.
Many are getting called back to the office. Public bans and restrictions are mostly lifted. Does that mean we soon have to face those we ghosted?
Ghosted or been ghosted lately?
September 13, 2022
September Specials For People + Pets!
September 03, 2022
You Be You. THE MOJO says so. THE MOJO is Mettalusso. Energy to YOU. We give. You keep.
Mettalusso is the world's 1st glam vegan brand with products for both people + pets. Affordable. Luxury. Skincare + Makeup + Pet Grooming Collections. www.mettalusso.com Glam Vegan.
That's how we do it. Mettalusso Believes Skin Health Supports Mental Health.
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@thechristinereport Bio: 💯Celebrity Biz: 💋Managed Kardashian Skincare 💉Created Kat von D Makeup 👱♀️ Marketed Denise Richards Haircare 📺 TV Content Creator @discoverytv RealityTV + developed product #smashbox #urbandecay #toofaced
August 17, 2022
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