March 20, 2023
February 24, 2023
February 23, 2023
I created tons of celebrity and corporate brands and media. Problem with much of what I created- I could not use it myself. My skin just does not love a lot of silicone in formulas.
I had to create a Primer that I could use on my skin- AND that made my makeup perform. That's the true story behind MAKEUP MANAGER. Vegan is Glam at Mettalusso- no boring white or pink boxes here!
Original Entertainment: Mettie + Lunah's Forever Journey. Vegan is Glam At Mettalusso. Come See How We Do It. www.mettalusso.com Created by @thechristinereport Celebrity #makeup #skincare #creator
💯Celebrity Biz: 💋Managed Kardashian Skincare
💉Created Kat von D Makeup
👱♀️ Marketed Denise Richards Haircare
📺’10 Years Younger’ #realityshow #makeover @discovery TV
World's 1st Glam Vegan Company - Collections for both People + Pets!
Did you know? Metta means Love. Lusso means Luxury. High Performing. Affordable. Glam. Vegan. Makeup + Skincare + Pet Products. Free Shipping. Code 'Love' for $5 off www.mettalusso.com
February 09, 2023
Several times this week, I received news on how personal care products and beauty products were failing the users. In the case of moisturizing eye drops by EzriCare, the situation is devastating.
These eye drops do not contain preservatives. So bacteria grew in the product. Reports are: Fifty-five consumers in 12 states including New York got infections so severe some were hospitalized. Some went blind, and one person died.
There is also a lot of talk on Reddit about some makeup by a brand that uses a very subtle preservative system. Bacteria also grew in this product. Complaints of really bad smells coming from the product are posted everywhere.
This is why I don't bash ingredients. 2 reasons actually. First, you might be using an ingredient that someone is bashing. That would mean they are bashing YOU. To me, that is not a good thing to do. I believe in your freedom to choose. what works for you.
Secondly, globally approved product- which many products are- use preservatives (and lots of other ingredients I see getting vilified everywhere). They have been tested. They exist for the reason of consumer safety.
Certainly there are some of us that have bad reactions to an ingredient. Luckily, there is a lot of product to try and to find the right one that works for you.
So, when you hear a person or company bashing an ingredient, please be careful- your safety comes first. So does your freedom to choose what you want to use and what makes you happy.
October 31, 2022
Special December Deals on New Makeup and All Pet Products.
Remember- Free Standard Rate Shipping in US + Canada
October 31, 2022
Mettie + Lunah are influencers for Mettalusso. They also watch what everyone else is doing. Mettie and Moon the cat wonder if all the apologies for bad behavior make a difference anymore.
October 28, 2022
Approved? Yes? Coming Soon? Yes. watch For It. Makeup Manager for Lids. Longwear? Yes.
October 21, 2022
Work sucks. There. I said it. We don’t need studies to prove it. We feel it. A lot lately. The US Government wanted to know why we feel this way. Why have so many people quit their jobs? Why are so few going back to work?
Our country’s #1 doctor, the Surgeon General, went out for some answers. The survey facts are pretty intense! You are not alone.
Think this is just about workers? Think again. Executives are feeling the same way. How to help fix a work culture?
Remove the stigma. Eliminate the fear and shame of admitting feeling too much work pressure. Leaders can help by starting the conversation with their own experiences – then IMPLEMENT on what they are doing to improve everyone’s daily work life.
In short- get everyone talking and then do something about it. What’s happening for you at work? Made a job change lately. Has it helped? Or, has your current job gotten any better?
Does your work suck? There is good news. About ½ of us think their work culture has improved. At work, the glass is ½ full.
Love some extra details? Then check out this excellent Harvard Post on the recent survey and what leaders can do about it.
October 09, 2022
There are two Influencer types. IRL (in-real-life) and Digital. We know what In-Real-Life is. So what is the Digital Version? Algorithms. What are Algorithms? As computer code, they work invisibly behind the scenes in everything we do online. They work especially hard in Social Media. They are extremely powerful and the reason why we see and engage with most of what we get in our feeds.
Algos interpret what you might want to see while you are online. They then serve that content to you. It happens quietly, invisibly and very quickly behind every key stroke we ma They are basically the reason why Social Media is successful. If they were taken away, there would be no spontaneous active feed. Our Social Media pages would look more like an empty browser page before we begin searching for something.
Its why I consider Algorithms an Influencer. They strongly affect what we see and therefore what we think after viewing online content.
I lump real-life influencers and algorithms (aka: algos) together as the same thing. However, the law currently does not.
There is a special Law, called Section 230. It was created way back in 1996.
Algos have come a very long way since 1996.
Human influencers and digital algorithms have a lot in common. Their beginnings are rooted in reaching more people online. They both started out mostly working for free. They both have become immensely powerful. Both have become massively monetized.
Right now, legally speaking, humans (in-real-life influencers) are considered the content creators and the social media platform is considered only and merely the distributor. Algorithms and social media companies have been able to rest within the protection of Section 230 in our Communications Act. It takes the position that the platform is inactive and the users are the ones creating all the interaction.
Maybe then, but this is may no longer be the case.
Section 230 Indicates The Position That Social Media Platforms Are Passive Entities. They Are Not.
The increased sophistication of algos and the recent rise of platforms such as Facebook and YouTube and Twitter actively editorializing content means they cannot be considered passive. They actively INFLUENCE what we see and engage with online.
Section 230 Argument –Newspapers and magazines and TV media, etc have been aggregating content in the physical world for as long as they have existed. Yet they do not have the same protection of Section 230 as the digital platforms. Traditional media is now hugely online but they are not granted Section 230 to the extent digitally native social media companies are.
Parity needs to happen here.
True, traditional media that is online has the same protection under 230 as do natively digital platforms. EXCEPT- traditional media exists in both worlds- online and offline. Digitally native social media companies only exist online. The lines have blurred. How we are influenced no longer pays attention to this distinction. Section 230 needs to view the outcome from the readers’ point-of-view, not the platforms’.
The power of algos combined with the active content curation has altered the role platforms play in the INFLUENCE the user.
YouTube is headed to the Supreme Court for the behavior of their algorithms. They are getting sued for pushing specific violent content to users and the case says that supported terrorist activities. In other words, it supported and INFLUENCED the viewer.
Human influencers became legally required to disclose they are paid for a post.
In-Real-Life Influencer Kim Kardashian just settled with the SEC for her non-disclosed promotion of cryptocurrency. Traditional Media outlets are legally responsible. Yet, Social Media companies still remain protected from their responsibility.
Algorithms within social media platforms serve up content just like real life influencers do. Like I said, we need PARITY in the sphere of INFLUENCE.
October 02, 2022
Welcome to October! Mettalusso Specials With Glam Vegan Product Collections of Makeup and Skincare and Pet Grooming Products. Free Standard Shipping. Use Code 'love' for $5 off any product.
Do You Know About MAKEUP MANAGER? The Game Changer in Primers. Powered by Skincare NOT Silicones. Bonds Your Makeup. Keep Your Look Longer. Reduce Layers. Full skincare complex with peptides, botanicals, and anti-oxidants.
USE CODE GLOSSYBRUSH and Get Our Free Grooming Brush With Any Purchase!
September 25, 2022
Why would an immensely talented singer-celebrity that built her entire career on differentiation suddenly use misleading and crowded-market cliches to sell her product?
Lady Gaga lit us up beyond with her talent and differentiation. Born This Way is the celebratory anthem for all our unique identities. She has shown us fabulosity and differentiation at levels like never before. Her talent and style are unparalleled. I love Lady Gaga - and hate having this opinion of her advertising. That’s why its killing me to write this.
It’s not her- It’s this ad for Haus Beauty that I really struggle with.
As both a marketer and a consumer brand founder, I can’t hold it inside any longer.
Spotted on TikTok, this roughly 1-minute long ad is a highly produced advertisement. This is not a spontaneous riff the platform is so well known and loved for.
Apologies and explanation are complete. Catch the video breakdown as I flip between makeup brand owner and my marketing and regulatory background.
A lot is spent on the message of “Clean Beauty”. There is no legal framework for this marketing claim. Without a legal ring fence, it has created all kinds of shadowy brand and product promotion. It’s quite rampant at the moment too. Admittedly, in the very beginning, I used this messaging too. I knew better. I soon stopped.
Do I have ideas to create a better ad and campaign? Yes. Tons. Bet you do too. Lady Gaga is an authentic marketer’s dream client. What happened here? Is this a case of good ideas killed in the boardroom? She could just be her more raw self and sell tons of product.
Available exclusively at Sephora, revenue is reported by WWD at about $142M. That’s fantastic.
Sephora originally was known where makeup artistry and creativity flocked to flourish. I know this. I was there and a part of that exciting time. I developed the Kat von D product launch collection for Sephora and Kat. This was Sephora’s very first outside brand ownership. It was a super exciting time. The initiative was extremely successful. Maybe that’s why this advertising bugs me so much.
2 creative juggernauts; Lady Gaga and Sephora have teamed up and are messaging in a super-crowded space that has a great deal of dubious claim, no legal boundaries and seemingly irrelevant to both brands. With great ease, their combined creative power, differentiation, and resources could generate so many more effective campaign options.
It would be great to see that happen.
September 18, 2022
Technology ate our manners. Ghosting. Will it haunt us?
How did this happen? At first, it was electronic gadgets at the table. We sit together but do not pay real attention to each other. Then, this became acceptable at work. Heads down at meetings buried in phones is a norm.
We were together- but not really. It grew from there. Its yet another thing to blame on the pandemic.
While physically indoors and kept apart, electronic communication was everything. Internet connected gadgets provided the immediate assistance for what we needed. We quickly realized that we could turn to our gadgets- or quickly turn away from them. We learned more ways to passively and quietly ignore and avoid each other.
With real life togetherness reduced, attention is now on the device, not the other person. It’s the New SOCIAL SHIELD.
Many are getting called back to the office. Public bans and restrictions are mostly lifted. Does that mean we soon have to face those we ghosted?
Ghosted or been ghosted lately?
© 2023 Mettalusso .
Mettalusso is a trademark of Mettalusso, Inc. 2019