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Why would an immensely talented singer-celebrity that built her entire career on differentiation suddenly use misleading and crowded-market cliches to sell her product?

Lady Gaga lit us up beyond with her talent and differentiation. Born This Way is the celebratory anthem for all our unique identities.  She has shown us fabulosity and differentiation at levels like never before.  Her talent and style are unparalleled. I love Lady Gaga -  and hate having this opinion of her advertising. That’s why its killing me to write this.

It’s not her- It’s this ad for Haus Beauty that I really struggle with.

As both a marketer and a consumer brand founder, I can’t hold it inside any longer.

Spotted on TikTok, this roughly 1-minute long ad is a highly produced advertisement. This is not a spontaneous riff the platform is so well known and loved for.

Apologies and explanation are complete. Catch the video breakdown as I flip between makeup brand owner and my marketing and regulatory background.  

A lot is spent on the message of “Clean Beauty”. There is no legal framework for this marketing claim. Without a legal ring fence, it has created all kinds of shadowy brand and product promotion. It’s quite rampant at the moment too. Admittedly, in the very beginning, I used this messaging too. I knew better. I soon stopped.

Do I have ideas to create a better ad and campaign? Yes. Tons. Bet you do too. Lady Gaga is an authentic marketer’s dream client. What happened here? Is this a case of good ideas killed in the boardroom? She could just be her more raw self and sell tons of product.

Available exclusively at Sephora, revenue is reported by WWD at about $142M. That’s fantastic.

Sephora originally was known where makeup artistry and creativity flocked to flourish. I know this. I was there and a part of that exciting time. I developed the Kat von D product launch collection for Sephora and Kat. This was Sephora’s very first outside brand ownership. It was a super exciting time. The initiative was extremely successful. Maybe that’s why this advertising bugs me so much.

2 creative juggernauts; Lady Gaga and Sephora have teamed up and are messaging in a super-crowded space that has a great deal of dubious claim, no legal boundaries and seemingly irrelevant to both brands. With great ease, their combined creative power, differentiation, and resources could generate so many more effective campaign options.

It would be great to see that happen.

XOXOXO,

Christine

Technology ate our manners. Ghosting. Will it haunt us?

How did this happen?  At first, it was electronic gadgets at the table. We sit together but do not pay real attention to each other. Then, this became acceptable at work. Heads down at meetings buried in phones is a norm.

We were together- but not really. It grew from there. Its yet another thing to blame on the pandemic.

While physically indoors and kept apart, electronic communication was everything. Internet connected gadgets provided the immediate assistance for what we needed. We quickly realized that we could turn to our gadgets- or quickly turn away from them. We learned more ways to passively and quietly ignore and avoid each other.  

With real life togetherness reduced, attention is now on the device, not the other person. It’s the New SOCIAL SHIELD.

• Work? About 30% admit they ghosted an employer.
• Dating? For 18-35 year-olds, 70-80% say they have been involved in some type of ghosting.  
• Friends and Family? The numbers are up to 40%!

Many are getting called back to the office. Public bans and restrictions are mostly lifted. Does that mean we soon have to face those we ghosted?

Ghosted or been ghosted lately?

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Mettalusso is the world's 1st glam vegan brand with products for both people + pets. Affordable. Luxury. Skincare + Makeup + Pet Grooming Collections. www.mettalusso.com Glam Vegan.

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@thechristinereport Bio: 💯Celebrity Biz: 💋Managed Kardashian Skincare 💉Created Kat von D Makeup 👱‍♀️ Marketed Denise Richards Haircare 📺 TV Content Creator @discoverytv RealityTV + developed product #smashbox #urbandecay #toofaced

@sinonthego gives a great review and quick tutorial on using MANY WAYS and all of your options with this stunning Sheer Vegan Metallic Multi-Use Makeup.