CBD Expert Series

CBD Expert Series #3

CBD Works!  Oh Really-Says Who?????  + Big Prediction Here


CBD Works!  Oh Really-Says Who?????  + Big Prediction Here

If you do your own research on the health benefits of CBD, you will find an overwhelming amount of information. From the simple search topic such as itchy skin to the more serious claims of curing cancer; the reporting is indeed widespread. However, most of this is self-reporting from peer consumers as well as brands with product to sell.

Key understanding here. Notice that the info claims are coming from consumers and companies. Big pharma and the government are missing from the reporting mix. There is very good reason for it.  Testing takes time. It takes many, many years to create a drug or over-the-counter product. On the other hand, an entrepreneurial private company can get a product out in a year or two, and maybe even less. Consumers can then buy these products in a minute. There is now an explosion of CBD products to choose from.

As a result, the news and consumer based self-reporting on the benefits of CBD have completely outstripped the hardcore medical communities.  The FDA is concerned about this status and they put out an excellent Q&A on 4-2-2019. Get the straight dope here

Look at it this way- there are four main sources for information as reported by:

  1. The Government ie FDA
  2. Medical / Pharmaceutical
  3. Companies
  4. Consumers




Let’s take a quick look back at the calendar to see how we got here. 2015 and 2018 were big years for CBD. 2015 marked the year the FDA opened the door for more testing of its potential benefits. 2018 was a huge game changer as the US government passed the Farm Bill. This new law finally allowed hemp derived CBD with less than .3% THC in it to be legal for commercialization. These two events and greater legalization at the states’ levels have catapulted CBD product offerings and the consumer’s consumption of them.

So, you can see that it has not really been that long since the real medical testing opportunities could begin. It’s important to know that reportedly, it takes an average of 12 years to make a new drug

With the differences in the time it takes to make a consumer product VERSUS a drug, it is easy to understand why there is so little big pharma medical and government reporting- as of yet. This creates a massive timeline gap between testing, product releases and legislation. This current reporting vacuum is getting completely filled by consumers self-reporting their perceived results and brands outright touting their self-beliefs.

"This is definitely not to say that consumer self-reporting on CBD is wrong. This is also not to say that brands touting their product benefits are wrong. This is only to make the fine point on how testing works in all products and why things are the way they currently are."

Since consumer products come to market faster than drugs, it would be great to see a flood of real efficacy testing on skincare and haircare CBD products. CBD has well-known elements such as Vitamins A, C, E as well as Omega Fatty Acids. Testing the benefits of these products would provide substantiated claims that the public craves and demands.

Now for the major prediction. Remember you read it here. We covered how legislation can create opportunity. It can also take it away. Laws typically ring-fence products and ideas. What was once available everywhere without boundaries can seemingly overnight get drastically reduced. JUUL products are a great example. In San Francisco, which is basically their hometown, JUUL is essentially slated for outlaw in 2020. 

As formal CBD testing by the government and big pharma catches up on the calendar, products will be scrutinized. Some will make the legal cut, but many will not. Not saying that CBD products will get totally wiped out-but brace yourself that today’s product offerings throughout the marketplace will soon be drastically reduced.

That’s just how it works. Please don’t kill the messenger here. If you have a fave product, its recommended you watch closely to see what fate brings.





CBD Expert Series #2

Here is a situation that may be happening too many times over:

A good friend recently shared her latest “CBD” product.  She was so excited about how good it made her feel. With an extensive professional background in ingredients, I immediately looked at the labeling. Tit was immediately obvious. The front label and the ingredient label did not match. The product advertised on the front that it was “CBD”. But the ingredient label clearly indicated otherwise.

With the CBD product rush in full swing, this is all too common.

Here’s the breakdown on CBD as a cosmetic ingredient. Too many cosmetic products are claiming to have CBD in them when they do not. Ingredient truth-fighters have worked tirelessly over the last decade.  For instance- and thanks to their efforts, transparency in claims for natural and organic products has truly paid off.

Until now. So here we go again. Everywhere we look, its all about CBD. This hot new ingredient truly needs clear communication.  

How to identify real CBD in your cosmetic product.

This is strictly a review on how to identify CBD as the ingredient in topical products.  Things that we eat and smoke will be discussed in future posts.

Begin by doing what you always do. Read the ingredient label. Ingredients can come in various forms and CBD is no different.

Begin by doing what you always do-

  1. Read the Ingredient Label!

Industrial Hemp Farm in France

Industrial Hemp Farm in France, courtesy Page d'accueil d'Aleks

Does “hemp oil” also referred to as “hemp seed oil” have CBD in it?

NOPE. Hemp Seed Oil comes from just as it says, the seed. CBD comes from different parts of the plant- the stalks, leaves and flowers. Hemp seed oil claims to have nutritional and cosmetic value, but it is NOT CBD. So, if you are thinking you have purchased a cosmetic with CBD in it, the ingredients must list more than just “hemp oil” or “hemp seed oil”.

But labels can be tricky, everybody seems to be using different wording.

So, if a label says just “hemp oil”-read further and do your research to make sure you are indeed shelling out for a CBD product and not just a seed oil.

Don’t misunderstand. Hemp seed oil is wonderful. It is like many other cosmetic botanical oils such as jojoba seed oil, macadamia seed oil, sunflower oil-these are all great oils with tons of benefits. But, you might be paying for and expecting CBD level results and quality and not getting it!

Hemp seed oil is not CBDDon't pay for seed oil when you think you have CBD!


Begin by doing what you always do-Research the product.


Here is are ingredient label examples that perfectly show the difference in the ingredient names and how they are listed.

Kiehls has a Hemp Seed Oil Product and it is labeled properly. Note the "Cannabis Sativa Seed Oil"-this is the hemp seed oil. It is not CBD and Kiehls is not trying to sell it as CBD.  They are also correct and truthful in that they do not advertise that the product has CDB in it.


Cannabis Sativa Seed Oil, Dicaprylyl Ether, Tocopherol, Pelargonium Graveolens Flow Oil, Origanum Heracleoticum Flower Oil / Sunflower Seed Oil, Cymbopogon Schoenanthus Oil, Mentha Piperita Oil / Peppermint Oil, Citral, Citronellol, Geraniol, Linalool, Limonene.

Here is a product label that does have CBD in it.

This is a very good back label ingredient list by Pacific CBD Co:

 Ingredients: Cocoa Seed Butter, Paraffinum (Mineral Oil), Pure CBD Isolate (CBD Oil), Stearic Acid, Glyceryl Stearate, Propylene Glycol, Lanolin, Eucalyptus Oil, Arnica Oil, Calendula Oil, Lavender Oil, Frankincense Oil, Coumarin, Fragrance.

Note- there are no affiliations whatsoever with any of the products or brands mentioned here.

Now we know how to read a CBD label. Keep reading for more posts on truths in CBD! email any questions to mettalusso@mettalusso.com